Autocratic Leadership Style Essay

Can an authoritarian/autocratic/directive leadership style be appropriate in American companies currently? If yes/no, why? It is first important to clarify what the term leadership means. According to Kinicki & Fugate (2012), â€Å"leadership is defined as ‘a social influence process in which the leader seeks the voluntary participation of subordinates in an effort to reach organizational goals’† (p. 364). This means leadership involves exercising authority at individual, group, and organizational levels. Bass (2008) identifies positive leadership traits to include task competence, interpersonal competence, intuition, traits of character, biophysical traits, and personal traits. With this basic understanding of leadership, it can be said that the appropriateness of an autocratic leadership style depends on the type of company and situation at hand—the idea of situational leadership (Kinicki & Fugate, 2012, p. 370). Even though the United States is a democratic country, an autocratic leadership style fits some but not all companies, depending on what the company wants to accomplish and what the company’s circumstances are. A manager with an autocratic style of leadership typically does all the decision-making without getting input from his/her subordinates (Rao, 2010, para. 3). Therefore, the manager is the authoritarian while all the subordinates are to simply follow instructions without giving their own thoughts or concerns about the task given to them. A benefit of this style is it can help provide structure and discipline to an otherwise inexperienced team, and also help a team stay on top of strict deadlines. Since the manager makes all the decisions, there is no time â€Å"wasted† on decision-making if there’s a time constraint. This type of leadership is also helpful when the manager has the highest amount of knowledge and could therefore specifically guide the subordinates on how to complete a task (Cherry), or when a type of industry simply does not require much communication or creativity relative to other industries. However, an autocratic style of leadership would be ill-fitting for many other types of companies, especially if the autocratic style is taken to extremes. As the textbook Organizational Behavior mentions, a bad leader would possess traits like being incompetent, rigid, or callous (Kinicki & Fugate, 2012, p. 366). Since a manager taking up an autocratic style of leadership is enforcing rigid rules, it could be potentially easy to become rigid as a person as well, which could lead to loss of respect from subordinates and ruin morale of the team. Cherry states that abuse of the style can make a person seem â€Å"controlling, bossy, and dictatorial,† and that this autocratic style of leadership prevents subordinates from producing creative solutions to problems. Giving employees such a lack of influence in the company could cause them to feel resentful since their opinions are never heard (â€Å"Leadership Styles,† 2008, para. 3-4), which means valuable relationships cannot be developed, thus straining human and social capital. An example of where an autocratic style of leadership would not be appropriate is if all the subordinates are just as knowledgeable or skilled as the manager. It would make more sense to use a democratic style of leadership so that everyone can participate and have a sense of importance in the decision-making, and because of their contribution, would feel more committed and enthusiastic about the company’s goals. Situational leadership theories suggest that â€Å"the effectiveness of a particular style of leader behavior depends on the situation.† This applies to how the appropriateness of the autocratic style of leadership depends on the company at hand. It is important to fully analyze the employee characteristics (locus of control, experience, task ability, etc.) and environmental factors (task structure and work-group dynamics) to decide whether or not an autocratic style of leadership would produce the most desirable results for the company (Kinicki & Fugate, 2012, p. 370-372). References Bass, B.M., & Bass, R. (2008). The Bass handbook of leadership. New York: Free Press. Cherry, K. Lewin’s leadership styles. About.com: Psychology. Retrieved from http://psychology.about.com/od/leadership Cherry, K. What is autocratic leadership?. About.com: Psychology. Retrieved from http://psychology.about.com/od/leadership Kinicki, A., & Fugate M. (2012). Organizational behavior: Key concepts, skills, and best practices. Boston, MA: McGraw-Hill Companies, Inc. Leadership styles: Autocratic leadership. (2008). Leadership-toolbox.com, pp. 3-4. Retrieved from http://www.leadership-toolbox.com/autocratic-leadership.html Rao, M.S. (2010). Is autocratic leadership relevant today?. Chief Learning Officer: Solutions for Enterprise Activity. Retrieved from http://clomedia.com/articles

academic communication

IntroductionThis is about academic communicating procedure theoretical account and its constituents ; how they would breakdown into three different phases and stairss to avoid them. Communication is the most of import portion of our life. We begin to larn some of the accomplishments of communicating before we are born, and most of us will go on to utilize them until the twenty-four hours we die. We communicate with friends, household, workplace ; we may pass on indirectly: we watch films, and listen to music. These are all communicating procedure in different phases. We will discourse about it in this assignment. Harmonizing to Weick and Browning ( 1986 ) , communicating is the procedure of conveying information from one individual to another. Gerbner ( 1967 ) adds that communicating may be defined as societal interaction through messages. Another bookman Theodorson ( 1969 ) defines communicating as the transmittal of information, thoughts, attitudes, or emotion from one individual or group to another chiefly through symbols. Osgood et Al ( 1957 ) besides remarks that we have communication wherever one system, a beginning, influences another, the finish, by use of alternate symbols, which can be transmitted over the channel linking them. On the footing of above definitions, communicating is the sharing information between two or more people to make a common apprehension. However, making a common apprehension does non intend that people have to hold with each other. They should hold an accurate thought of what a individual or group is seeking to state them. Communication is besides a procedure, and like most procedures it can be usefully modelled. Gathering a theoretical account frequently helps in believing about and understanding procedures and systems. The basic communicating procedure starts when the transmitter formulates an thought or thinks of something to state. The thought is so encoded or transformed into meaningful symbols. Turning the formulated ideas into spoken or written words constitutes encoding. Thought and thoughts have to be in some signifier of codification to organize catching messages. These encoded messages are so transmitted via voice, missive, electronic mail, telephone or some other channel to the receiving system. Geting the message from the transmitter to the receiving system is really of import, unless the communicating goes from one individual to another there is no communicating. Messages transmit via a channel. Channel refers to the peculiar engineering or method used to acquire the message to the receiving system. Major communicating channels are letters, e-mail, face-to-face conversation, telephone, facsimile, newspapers, booklets, movie, picture, wireless, telecasting, web sites and postings. Then the receiving system decodes the message – interprets the message, and gives feedback to the transmitter. Feedback helps both transmitter and receiving system determine the lucidity of the message. Feedback is a response from the receiving system. With feedback, the procedure becomes a conversation or bipartisan communicating.Beginning: adapted from Himstreet, Baty and Lehman ( 1993 ) .However, a major progress in communicating theory came with Claude Shannon ‘s 1949 publication of his mathematical theory of communicating. He and other information theoreticians at the Bell Telephone Laboratories were concerned with the procedure of reassigning signals accurately from transmitter to receiver. Their concern was non with words or word significances but with coded stuff sent from one machine to another – from a orbiter to earth or from one computing machine to another. Shannon ‘s communicating theoretical account was critical for communicating research as Johnson and Klare ( 1961 ) say in their reappraisal of communicating theoretical accounts: â€Å"Of all individual parts to the widespread involvement in theoretical accounts today, Shannon ‘s is the most of import. For the proficient side of communicating research, Shannon ‘s mathematical preparations were the stimulation to much of the ulterior attempt in this area.†Beginning: adopted from Shannon and Weaver ( 1949 ) .Shannon and Weaver ‘s ‘mathematical theoretical account ‘ describes communicating as a additive, one-way procedure. Harmonizing to Shannon ( 1949 ) , communicating procedure consists of basically five constituents: 1. An information beginning which produces a message or sequences of messages to be communicated to the having terminus. The message may be assorted types such as a sequence of letters as in a telegraph or teletype system ; a individual map of clip. A message is composed of a set of symbols. These symbols can be verbal or gestural. Verbal symbols are words used when talking or composing. Letterss, memorandas, studies, booklets, catalogues, manuals, and one-year studies are composed of verbal symbols. These symbols are besides used when talking face-to-face or on the telephone, take parting in a conference or meeting, or presenting a address. Gestural symbols such as gestures, position, facial looks, visual aspect, and clip, tone of voice, oculus contact, and infinite ever accompany verbal symbols. All messages contain gestural symbols that help the receiving system interpret verbal symbols. If verbal and gestural symbols struggle, receiving systems by and large believe the gestural symbols over the verbal symbols. For illustration, a gross revenues representative may state that your history is really of import but so keeps you waiting. The representative ‘s gestural communicating may do you to oppugn the representative ‘s earnestness, and you may make up one's mind to take your concern elsewhere. 2. A sender which operates on the message in order to bring forth a signal suita ble for transmittal over the channel. 3. The channel is simply the medium used to convey the signal from sender to receiver. The manner a transmitter selects to direct a message is called the channel. Letterss, memorandas, and studies are the most common channels for written messages. One-to-one conversations, telephone conversations, and meetings are common channels of unwritten messages. Electronic mail, videoconferences and voice mail are common channels of electronic messages. Choosing the appropriate channel is important. 4. The receiving system normally performs the reverse operation of that done by the sender, retracing the message from the signal. 5. The finish is the individual for whom the message is intended. Here the finish is the receiver. A individual or things to whom a message is sent is the receiver. The receiver is responsible to give significance to the verbal and gestural symbols used by the transmitter. The significance receiving systems give to message depends on their several educational backgrounds, experiences, involvements, sentiments, and emotional provinces. Miscommunication consequences if the receiving system gives the message a different significance than the transmitter intended. As it is seen from the diagram, Shannon did non include feedback which is truly critical for effectual communicating. Shannon ‘s communicating procedure theoretical account was stimulus phase for other behavioral scientists ; because they developed his theoretical account more advanced and included feedback as an of import phase. Feedback is a message or portion of a message that the receiver returns to the transmitter so that the message may be modified or adjusted to do it clearer to the receiver. When one individual responds to another ‘s message, the response is called feedback. Feedback is the reaction of the receiving system to the message received. It may besides be gestural ( a smiling, a scowl, a intermission, etc. ) or it may be verbal ( a telephone call or a missive ) . Feedback is a critical constituent of effectual communicating because it helps find whether the receiving system has understood the message. These communicating procedure constituents may breakdown at different phases. First of wholly, we will specify the significance of dislocation or barrier. Breakdown to communication include anything that prevents a message from being received or understood. Barriers/breakdowns are, hence, synonymous in many ways with noise though technological noise ( e.g. inactive on telephone lines ) is less of a barrier and more of an obstruction. A technological job does non normally stop communicating, though it may barricade it temporarily. Technological jobs are besides possibly the easiest jobs to work out. When equipment fails, is unsuited to the undertaking for which it is used, or when the job is every bit simple as an wrong telephone figure, this can normally be rapidly identified and remedied. Technological jobs are, hence, a signifier of noise but they are an obstruction instead than a barrier to communicating. Barriers are normally of homo instead than technological beginning. Human barriers are frequently less seeable but by and large more eventful. These three barriers are: Socio-cultural barriers ; Psychological barriers ; Organisational barriers. Socio-cultural barriers. Communication ever involves other people. An person can be a bearer of civilization but one individual can non make civilization. Culture is a group or societal phenomenon. Culture is powerful. The linguistic communication we use, the nutrient we eat and how we eat it, how we dress, what we believe and so on, are all powerful cultural traits. We accept them as if they were non-confrontable and non-debatable. Culture occurs at national, cultural, regional and even organizational degree can be a barrier to communicating exactly because civilization is both powerful and shaping of groups. The cardinal socio-cultural elements that may be barriers are: Groupthink is the societal phenomenon which occurs when group behaviour dominates and stifles the decision-making procedure ( Janis 1982 ) . It occurs when societal norms or a group ‘s desire for consensus overwhelms its desire to make determinations that are in its best involvement. It is what happens when shared values and conformance get out of control. Group think is a major job in concern, where people work extensively in groups and squads. For case, group members over-communicate or emphasize their similarities in beliefs and values while, at the same clip, concealing or under-communicating their differences. This consequences in the visual aspect of tight similarity within the group. Another illustration, the group develops and maintains strong shared beliefs without oppugning their truth or their implicit in premises. Rather than acknowledging some direction or strategic mistake to explicate failure, the group will apologize or fault external forces. Conflicting values and belief. Culture is based on shared beliefs and values. When communicating occurs across cultural boundaries, the potency for misinterpretation is magnified. Cultural and societal norms are so deep-rooted that people act upon them without being consciously cognizant of making so. When cross-cultural concern ventures fail, the participants are frequently unable to understand why. It is normally a communicating failure stemming from a deficiency of cognition about each other ‘s basic values and norms. Administrations need to guarantee they are familiar with possible cultural differences before trying to make concern across civilizations. Languages and slang. Even when we ‘re pass oning in the same linguistic communication, words mean different things to different people. Age and context are two of the biggest factors that influence the linguistic communication a individual uses and the definitions he/she gives to words. When Michael Schiller, a concern adviser, was speaking with his 15-year-old girl about where she was traveling with her friends, he told her, â€Å"You need to acknowledge your ARAs and step against them.† His girl â€Å"looked at him like he was from outer space.† ARA stands for answerability, duty, and authorization. This point is that although we all can talk the same linguistic communication, but the usage of that linguistic communication is far from unvarying. If we knew how each of us modified the linguistic communication, communicating troubles would be minimized.Psychological Barriers are those associating to the person and the person ‘s mental and emotional province. Key psychological barriers are:Filtering. Peoples tend to hear what they want to hear and see what they want to see. For illustration, at Beacon Research Associates, a mid-sized, societal study company, leaders of each research squad were informed by missive of their budget allotments twice a twelvemonth. When the undertaking director received his allotment, he scanned the missive, took note of the sum of his budget and quickly filed the missive. What he did non notice was the paragraph which stated that the research allowance had to be used up in this budget period within six months. Any excess sum could non be carried frontward into the following period. The director selected from all of the information in the missive merely the informations in which he was interested – his budget allotment – and filtered out the remainder. The consequence was that six months subsequently he was really surprised to larn that the balance of his budget financess was recalled, which pu t terrible force per unit area on some undertakings. Often our consequences and prejudices are a consequence of personal value systems or our cultural backgrounds. The key to avoiding filtrating jobs is to listen carefully, to read carefully and to be cognizant that we all have a inclination to be selective about the information and information with which we are confronted. Percepts are how we view the universe. We choose our friends because they tend to believe like us, act like us, believe the things in which we believe and do the sorts of things we do. We frequently are non even cognizant that our perceptual experiences influence so many countries of our life. We have perceptual experiences of world that we trust and we behave harmonizing to those beliefs which, in bend, act upon our behavior. Our perceptual experiences can be barriers to communicating. We can decline to admit or go to to what is being communicated because we have preconceived thoughts about its relevancy to our lives. Faulty memory. Sometimes we do n't retrieve what has been communicated to us ; this will take to incomplete or uneffective communicating. Good memory accomplishments can be learnt and should be practised in order to go an effectual communicator. Poor listening accomplishments. Inadequate memory accomplishments can besides be attributed to hapless hearing. Day-dreaming, reading, listening to another conversation instead than the 1 in which we are engaged, looking around the room and merely by and large non concentrating on listening represent hapless listening accomplishments. Emotional intervention. Emotions can be a barrier to communication both in sending and receiving messages. When people are angry, fearful or sad their communicating accomplishments can be impaired. We can non command person ‘s emotions ; nevertheless we can command our ain emotions to a grade. How the receiving system feels at the clip of reception of a communicating influences how he/she interprets it. The same message received when we ‘re angry or distraught is frequently interpreted otherwise than it is when we ‘re happy. Extreme emotions such as exultation or depression are most likely to impede effectual communicating.Organizational barriers chiefly relate to the administration ‘s construction, civilization, forms of work and communicating flows. The most common organizational barriers are:Information overload. Persons have a finite capacity for treating informations. When the information we have to work with exceeds our processing capacity, the consequen ce is information overload. And with electronic mails, IM, phone calls, facsimiles, meetings, and the demand to maintain current in one ‘s field, the potency for today ‘s directors and professionals to endure from information overload is high. Message competition. Information overload leads to message competition. The sum of information we deal with every twenty-four hours forces us to do picks about what is of import and what can be ignored. A director can have a 100s of messages a twenty-four hours in different signifiers. Directors are put under more emphasis by the possible danger of losing or disregarding of import messages and therefore endanger their effectivity. Information deformation. A potentially bigger cost can be paid by administrations that suffer from information deformation. Taller structures mean that information has to go through through more sections and people before acquiring to its finish. This may do the information to be distorted due to misconstruing. Message filtrating. Directors select the communications to which they pay attending by filtrating or testing them. When go throughing on information directors one time once more filter information or reproduce it in brief signifier for the ingestion of others. This procedure happens at many degrees in administrations. Status differences. Directors tend to listen less carefully to subsidiaries. This will take dislocation of communicating. Structural jobs. Administrations can be structured with many beds and directors in the top would hold less communicating with the below employees of the hierarchal construction. The greater the distance – physical, societal or cultural, between two points, the longer it will take to acquire information from one point to the other. George Eliot says: â€Å"The people of the universe are islands shouting at each other across a sea of misunderstanding.† It is really critical to hold effectual communicating in order to be successful. It can be achieved by avoiding communicating dislocation. These stairss are: directing clear messages to the receiving system, and finish the message adequate to enable both the transmitter and the receiving system to make a common apprehension ; transmitter should avoid the specialized linguistic communication such as slang when composing to an foreigner ; message should be in platitude linguistic communication non cliches or local expressions that mean nil to a non-native talker ; the receiving system should besides be a good hearer by halt speaking, put the talker at easiness, keeping oculus contact, being open-minded, inquiring inquiry or giving a feedback. A communicator should digest bad wonts in order to set up good resonance sometimes ; should avoid accusals ; should concentrate on behavior non a individual ; should be specific instead than general ; should avoid defensiveness ; should portion in formation instead than giving advice ; should propose more acceptable options ; should give positive feedback. Deep external respiration, remaining entirely for a piece will assist get the better of emotional barriers. Administrations should concentrate on jobs and issues ; they should listen and promote subsidiaries efficaciously despite of their position. Employers should pay attending to the words and feelings of the employees that are being expressed. If an administration receives many messages from the clients, they should use excess staff for specifically looking after the messages and facsimiles. Communication is good or effectual when members of an administration portion information with each other and all parties involved are comparatively clear about what this information means.DecisionWe have discussed about communicating, Shannon ‘s mathematical communicating procedure and its constituents ; the barriers to communicating and steps how to avoid them. As discussed earlier we communicate because of a demand: a demand to acquire our thoughts across to others. Like animate beings, we communicate with sounds, although unlike animate beings, we have evolved address, which can convey complex thoughts. Unlike animate beings, excessively, we can encode these sounds into symbols, therefore giving the thoughts their ain extended and independent life crossing the coevalss. Communication can be seen as a round procedure. Person has an thought they wish to go through on. They determine who is to have the thought, and how it is to be recorded and transmitted. The chosen receiver becomes a transmitter when they deliver feedback to the conceiver of the thought to demo that is has been received and understood. Peoples engaged in communicating encode and decode messages while at the same time functioning as both transmitter and receiving systems. In the communicating procedure, feedback helps people resolve possible misinterpretations and therefore better communicating effectivity. Communication takes two signifiers – verbal and non-verbal. Although non-verbal is of import, verbal communicating is the manner that we communicate the thoughts, ideas or instructions we need to go through on. We do this in two ways: spoken and written. For a communicating to be effectual it has to be received and understood. There are two peculiar accomplishments concerned with apprehension: hearing efficaciously and reading attentively. Communication is one of the most of import procedures that takes topographic point in administrations. Effective communicating allows persons, groups, and administrations to accomplish their ends and execute at high degrees, and it affects virtually every facet of organizational behavior.Bibliographic MentionsForsyth, P. and Madden, D. 2005, Business Communications, ICSA Publishing Ltd, Norfolk. George, J. M and Jones, G. R. 2008, Understanding and Managing Organizational Behavior, Pearson Prentice Hall, 5th ed. , US. Himstreet and Bary 1965, Business Communications, 2nd ed. , Wadsworth Publishing Company, California. Himstreet, Baty and Lehman 1993, Business communications, 10th ed. , Wadsworth Publishing Company, California. Judge, R. 2009, Organizational Behavior, 13th ed. , Pearson Prentice Hall, New Jersey. McQuail, D. and Windahl, S. 1982, Communication Models for the Study of Mass Communication, 2nd ed. , Longman Publishing, New York. Rouse, M. J. and Rouse, S. 2002, Business Communications, Thomson Learning, Cornwall. Shannon, C. E. and Weaver, W. 1949, the Mathematical Theory of Communication, the University of Illinois Press, Urbana. Steil K. Lyman 1983, Effective Listening: Key to your success, Addison-Wesley Publishing Company, Canada. hypertext transfer protocol: //patchwork-st.blogspot.com/2007/03/how-to-avoid-communication-breakdown.html ( 13.04.2009 ) hypertext transfer protocol: //www.coachingachievement.co.uk/overcoming_communication_barriers.htm ( 13.04.2009 )

Promotional and Advertising Strategies Essay

The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to  make people notice or know.† It can be roughly explained as â€Å"to extensively notify the public.† According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers.† (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer  service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.† 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyota’s fuel cell vehicles are not only environmentally friendly they’re also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility.† 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions.† 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc.† 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement.† 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen.† (Retrieved December 2, 2014 from http://www.toyota-global.com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. It’s helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies.  2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industry’s most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; it’s 25% lighter and 10% more efficient. T he battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www.hyundaiusa.com/new-thinking/environment.aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words — that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand.† (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness.chron.com/ importance-ad-slogans-31343.html) 1. Toyota’s ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as â€Å"You asked for it! You got it!† (1975–1979); â€Å"Oh, what a feeling!† (1979 – September 1985, in the US); â€Å"Who could ask for anything more?† (September 1985 – 1989); â€Å"I love what you do for me, Toyota!† (1989–1997); â€Å"Everyday† (1997–2001); â€Å"Get the feeling!† (2001–2004); â€Å"Moving Forward† (2004–2012); and â€Å"Let’s Go Places† (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES.†; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars.( Retrieved December 3, 2014 from http://worldwide .hyundai.com/WW/Corporate/Corporate Information/BrandSlogan/index.html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in  2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices.( Trefis Team ,2014. Retrieved December 3, 2014 from http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this year’s U.S. Initial Quality Study by J.D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai’s Accent compact and Elantra small car were named among the top three cars in their segments.(Hans Greimel, 2011. Retrieved December 2, 2014 from http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation.org/What-We-Do/Global-Development /Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5.4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai  and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc. offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america.com/hca.aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have  grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www.udayton.edu/†¦/Consumer%2520Promotion.p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02#) Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment  and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i.e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product.†(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal & Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies  within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage  Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.hyundai.com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i.e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.honda.com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www.gmc.com), virtual plant tour (www.cocacola .com), virtual auto show (www.lexus.com), e-cards (www.saturn.com), a coloring sheet (www.wendys.com), a virtual skin beauty analysis (www.neutrogena.com), and so forth. Downloads promoting and affiliated with the company’s brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and  willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U.S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy & Business. February 26, 2013. Retrieved December 2, 2014  from http://www.strategy-business.com/article/00162?pg=all) References Anshuman goyal, pricing strategy of Hyundai, 2007; www.honda.com Anshuman goyal, pricing strategy of Hyundai, 2007; www.hyundai.com Carl Hose. 2014; Small businesses; http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html Hans Greimel, 2011. http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness.chron.com/ importance-ad-slogans-31343.html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02# Trefis Team, 2014. http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii Strategy & Business. February 26, 2013. http://www.strategy-business.com/article/00162?pg=all

System Development Process and System Initiation Assignment - 32

System Development Process and System Initiation - Assignment Example One of the major problems with Carrefour’s current inventory system as depicted by its consumers is the occurrence of out-of-stock. This is due to high demand for its products as well as theft of goods by some employees. The major implication of out-of-stock to consumers is lack of trust and confidence in the firm. It is vital to note that consumer’s loyalty and trust is significantly generated by ensuring their favorite brands are available and that consumers do not have to wait for a long time for their delivery. The second problem faced by Carrefour retail stores in the long queue at the checkpoint. This does not only demotivate the current consumers but also it reduces the purchasing time that the customers need in order to appropriately select their goods. The key factor that causes long queue is lack of adequate employees as a result of high absenteeism. Thirdly, the store is faced with a problem of theft from its employees due to low salaries as compared to their counterparts in other stores. As a result of theft, Carrefour stock in more than 23 hypermarkets located in the Middle East diminishes making it hard to meet the high demand of its customers in different regions. As a result of the problem of out-of-stock, Carrefour’s inventory control system will maintain inventory at no more than three days-on-hand stock. This will ensure that the cost of maintaining stock is reduced as well as reducing the time of stock-taking by the auditors. Additionally, the store will easily identify the products that are running out of stock thus maintaining the loyalty of the existing consumers. To ensure that long queue is avoided at the checkpoint, 10-15 employees will be allocated for every employee. Additionally, Carrefour will establish 3 more checkpoints that consumers can use to enter and leave the store an aspect that will reduce the congestion at the checkpoint (West 11). As mentioned earlier, Carrefour out-of-stock  problem is also brought about by employees theft, in this regard, the firm will employ two security officers who will undertake a physical check of all the employees including those who are directly involved in stock taking and products arrangement on the stores.  

Compare Chinese law and African laws Essay Example | Topics and Well Written Essays - 2000 words

Compare Chinese law and African laws - Essay Example However, there are those who believe that such marked similarities in terms of laws and norms are not only a product of contacts between races. Their argument is that there is a kind of universal bond borne out of humankind’s common understanding of what is right or wrong, which makes rewards and retributions a common scenario. I am inclined to take the side of those who feel that a universal understanding of what is right or wrong is behind the spirit of the laws that governs the human society. To illustrate this point, let us take into considerations the Chinese and the African setting, taking into specific considerations the origin and foundations of such laws. China and Africa are almost at the opposing poles if we talk about cultures, civilizations and the evolution of their legal systems. Since time immemorial, Chinese have been known as traders traversing the high seas to trade goods. In the olden times, Chinese dynasties were known to be one of the most organized structures of government and have codified their laws as early as the 221 BC (Gray. Gregor. 1878) By contrast, Africa was a mystery to the rest of the world up until now and most of its laws are still unwritten to this day. Unlike China where the codes are easy accessible to those who would care to read them, African laws, owing to its unwritten nature, are not readily accessible by outsiders. In order to gain knowledge of African law, one must closely observe and learn from experiential accounts of its subjects. However, what is interesting to note is that even though one laws is already codified and the other unwritten, by looking into the origins and the spirits of the law s of these countries, there are similarities in them that is worth looking into. By taking a closer look into the very foundations of these laws, one will find that both are more or less built on similar foundations. Studies conduct on Chinese and African laws noted that both laws are essentially based

William Shakespeare's Influence on his Period Research Paper

William Shakespeare's Influence on his Period - Research Paper Example Queen Elizabeth had strong foreign policies and tactical diplomacy, and this encouraged migration of from the two power states France and Spain. About the same period of Shakespeare’s career, religious reformations were taking place, and England was in the middle of the reformations as Queen Elizabeth reign gave freedom of religion between the Catholic and the Protestants. The Queen’s ambiguity on the issue of religion gave Shakespeare a good environment for his play. Shakespeare’s religion remains uncertain but some people believe he was Catholic, as were his parents (Huxley). However, Shakespeare brought up he daughter as a Protestant. Those who say he was Catholic base their arguments on his works saying that the scripts depict Catholic beliefs. Characters in his plays show their devotion to the saints. This is true, but we should remember that a playwright’s work does not necessarily represent his or her beliefs. The society in the Elizabethan times be lieved in a universal order of things, or the Great Chain of Being. All the things in the universe had their rightful place, from the angel to the plants and elements. The human race was above the animals and the plants, but the human soul and God were higher up the hierarchy. The plays by Shakespeare incorporated these beliefs (Hylton). Characters in the play follow this hierarchy, and they are punished if they do not align with the order. The serious relationships in his play follow this order of being, and commonly carry the plot of the play. An instance is in the play A Midsummer’s Night Dream where Titania is under a love spell. She is destined to fall in love with the creatures that she sets her eyes on first, which turns out to be Nick bottom, a weaver. This relationship highlights the violation of the order of being. At the end of the play, the mistakes are rectified and the Queen and king of the Fairies reunite. The other couple also reunites and they live happily ev er after. All the serious relationship that Shakespeare creates complies with the Great Chain of Being (Ackroyd 321). Hence, Shakespeare seems to be advocating to the hierarchy in the society. The English Renaissance period had interests in Greek and Latin classics. Some of his plays have classical characters and settings, like Venus and Adonis, Rape of Lucrece, and Julius Caesar. Some of the critics have analyzed the use of classical setting as effects of school study of works from Ovid, Plutarch, and Livy (AbsoluteShakespeare). Nevertheless, Shakespeare also used the tragic hero, a persona described by Socrates in classical literature. This is notable in the plays King Lear, and Macbeth. Still in the plays Macbeth and King Lear, Shakespeare reflects the issue of independent in women. Lady Macbeth mock and manipulates his husbands, in contrast to what The Courtier had stipulated. The Courtier was a handbook for the society in the Renaissance era, and stipulated that a woman’ s duty was to please a man. In King Lear, the daughters of the king influence their husbands and are not subservient to their father. The illustration of independent women in his play might have had an influence from the reign of Queen Elizabeth I, but might as well be reflecting Shakespeare’s idea of gender equality (McEvoy 230). Female characters in plays by Shakespeare violate the regulations observed by the society and succeed in their own ways. In conclusion, Shakespeare’s works import settings from outside the Elizabethan era. An analysis of his works reflects that

Strategic management Assignment Example | Topics and Well Written Essays - 2000 words - 1

Strategic management - Assignment Example It will be noted that competitive advantage is created when a company is able to make its products and services the preferred option for customers within a market where competitors are offering products and services of the same nature or kind (Carter, Daniel and Betty, 2006). For competitive advantage to be achieved, the need for a critical understanding and appreciation of what the customer wants is very important. This is because the customer is always the end user of the product and service that the company offers. With the immediate direction and scope where the company wants to prioritize the interest of customers in product and service innovation, there is every hope that competitive advantage will be created because the company will offer precisely what the customer wants from the hospitality and tourism industry that it is not getting from other competitors. QUESTION TWO The business approach to strategic management is selected as the most suitable framework for Thomas Cook G roup to maximize its strategic impact with key stakeholders. This business approach to strategic management framework is however made up of a number of strategic options that makes it very important for the company to be highly critical in its selection of an appropriate strategic. Generally, two strategic approaches namely sociological approach and industrial organizational approach will be identified. Though each of these two approaches will at any point in time help a company in achieving some level of strategic success with its stakeholders, the use of industrial organizational approach is opined as the optimum strategy among the suitable framework that can bring about strategic development with stakeholders. The reason for this point is that in the use of industrial organizational approach, companies are admonished to take up the combined use economic theory and assumptions. Under economic theory, considerations are base for key economic factors such as resource allocation, com petitive rivalry and economies of scale. Meanwhile, in the current global economic crunch, these economic factors are very important for the achievement of economic growth and development. This is because based on economic theory, the company will be offered the opportunity to naming its competitive rivalry and know how to rightly allocate its scarce resources in a manner that presents a better competition against the competitor. With reference to assumptions also, Thomas Cook Group will be allowed the use of rationality, profit maximization and self discipline principles to compete (Carter, Daniel and Betty, 2006). QUESTION THREE In the current state of global economic recession within which Thomas Cook Group is forced to compete and growth as a leader in the hospitality and tourism industry, the effective management of resources and competences would be the only remedy to ensure that the company survives the recession. This is because world economic crunch is generally associated with cut downs and limitations in resources and competences. This situation is created because the input into resource availability of companies hardly synchronize with the resource output that the company undertakes (Breiman et al, 2009). With the scarcity therefore, effective

Evaluate the recent performance of the uk economy Essay

Evaluate the recent performance of the uk economy - Essay Example Currently, the GDP of France is at $2,734.95 billion, a rise from 2,611.22 the previous year (Trading Economics 2015). The rate of inflation in the U.K. was at -0.10 percent during the first quarter of 2015. Between 1989 and 2015, it has averaged 2.72 percent, reaching highest at 8.5 percent in 1991 and lowest at –0.10 percent in 2015. In the United States, the inflation rate witnessed during the first quarter of 2015 was -0.2 percent. For France, the country witnessed at the inflation rate of 0.1 percent in the first quarter of 2015 (Trading Economics 2015). During the first three months of 2015, the level of unemployment in the U.K. has gone down to 5.50 percent from 5.60 percent the previous year. The between 1971 and 2015, the level of unemployment averaged 7.24 percent, with highest at 12 percent in 1984 and lowest at 3.40 percent in 1973. In the United States, the rate of unemployment was at 5.50 percent during the first quarter of 2015. The average rate of unemployment in the U.S. has averaged 5.83 percent between 1982 and 2015, with highest levels at 10.8 percent in 1982 and lowest at 2.5 percent in 1953. In the case of France, the rate of unemployment went down to 10 percent during the first three months of 2015 from 10.40 percent in last quarter of 2014. The average rate of unemployment between 1996 and 2015 has averaged 9.20 percent, with highest levels at 10.80 percent in 1997 and lowest at 7.20 percent in 2008 (Trading Economics 2015). With regard to the government budget, United Kingdom has a government budget deficit, which is representative of 5.70 percent of the country’s GDP. In the United States, government budget deficit accounts for 2.80 percent of the country’s GDP. In the case of France, the budget deficit represents about 4 percent of the country’s GDP (Trading Economics 2015). To determine income distribution, the GNI index is appropriate as it reveals the extent

Intrusion Prevention Essay Example | Topics and Well Written Essays - 750 words

Intrusion Prevention - Essay Example When the term hacker came into existence and the way media portrayed a hacker’s image, many individuals who thought that the media’s definition of hacking is cool and trendy, started using their abilities in illegal ways. Later on when companies and individual started facing issues caused due to the hackers who were a part of the dark side of hacking, many individuals who were previously involved in illegal and unethical hacking started providing services as ethical hackers. Their task was to identify various security vulnerabilities that could be manipulated by illegal hackers and they even started providing solutions for these security concerns. This method of solving security issues have existed over a very long period of time, this method has ended up being one of the best ways to solve a user’s security issues but on the other hand users are even concerned about the legitimacy of such security providers. Body There are several advantages associated with hiri ng hackers for the protection of user’s system, these hackers might have previously indulged in activities recognized as unethical hacking, but today, they are using their expertise for legitimate purposes. A hacker is beneficial for securing computer systems because they have been a part of the hacking business and thus their expertise of hacking are much more advanced than those who haven’t been a part of the illegal hacking side. Individuals can learn the basic concepts and technicalities of hacking from various resources but they cannot develop their own techniques nor can they have experience of all the techniques available. Only a genuine hacker has these capabilities and he/she uses various techniques together or in isolation for hacking purposes. Hackers who are involved in the legitimate business of providing security through their hacking skills are recognized as White hat hackers; they keep themselves updated with day to day threats and treat this as their f ull time job (Teare, 2006, p.104). Thus they own the appropriate amount of skills, abilities, and knowledge required to conduct legal hacking. Hiring a hacker for security purposes can obviously have various negative consequences. Trust is a major factor that comes into scrutiny when a hacker is hired to secure a premise. This is similar to hiring a convicted burglar for the security of your own home. The most important aspect of any business is the customer and other stakeholders of the business. Attaching a negative element to a business such as hiring a convicted hacker for security purposes may ruin the image of the business and the concerns of the stakeholders are destined to increase. One of the major concerns of hiring a white hat hacker, who previously used to be a black hat hacker, is the issue of privacy of personal information of the customers and the suppliers (Wilhelm, 2010, p.15). If by mistake a company hires a black hat security consul

Republicans and Democrats the U.S. deficit Research Paper

Republicans and Democrats the U.S. deficit - Research Paper Example Republicans on the other hand advocated for â€Å"sound finance† and decreasing taxes but also realized that there should be some form of deficit to support government programs in progress (Colander & Matthews, 59). The republican sound finance perspective is based on the economic view that if taxes are cut, there is an incentive to work harder, save and thus revenues are increased (Miroff, Siedelman, Swanstrom, & Deluca, 397). Therefore in addressing the growing national deficit, the Republican Party advocates for government spending habits to be curtailed, and also to amend tax legislation with a view to creating jobs and increasing salaries, reform Medicare and national security, and for the reformation of welfare programs (GOP.gov.com). The Democratic Party takes the position that the wealthy should be compelled to pay higher taxes, so that the government can fund programs meant to strengthen the middle and lower classes (Moving America Forward, 2012 Democratic National Pl atform). This paper evaluates how democrats and republicans propose to handle the current U.S. deficit and will determine which approach has more merit. During the 2012 Presidential elections, the Republican Party’s Presidential candidate Mitt Romney revealed a plan for dealing with the US deficit. The plan involved an eight-year program in which the federal budget would be balanced (Sahadi). The plan also included a promise that taxes would not be increased and at the same time, retiring Americans would be protected and more would be spent on defense (Rubin). This plan would obviously mean that other government programs would necessarily have to be cut. According to Rubin, we are at least assured by Romney that social security would not be subjected to cuts. However, other government programs could be vulnerable and this would include housing assistance, national parks, food stamps, and any other number of government programs. Wyler provides the details of the plans Romney h ad for the Republican Party’s approach to the U.S. deficit. To begin with, Romney planned to decrease income taxes by 20%. These income tax decreases would affect all Americans regardless of income status (Wyler). This of course is nothing new for the Republican Party. In 2001 and 2003, former republican president Bush introduced two successive tax cuts across the board which were primarily beneficial to the wealthy (Bartels). For the most part Americans are receptive to tax cuts because they are singly focused on their own â€Å"tax burdens† (Bartels, 15). The reality however was that 36% of the tax cuts would benefit the â€Å"richest 1 percent of Americans – a share almost identical to that received by the bottom 80 percent† (Hacker & Pierson, 33). It was estimated at the time that within 10 years, the income tax reductions would cost the U.S. $2.1 trillion in revenue (Hacker & Pierson). Middle and lower class Americans were sold on the tax reductions because in less than a month after the initial reductions, taxpayers were receiving rebate checks for at least $600 (Hacker & Pierson). This was one way of passing a policy that would primarily benefit the wealthy and yet

Organizing, researching andillustrating your material Essay

Organizing, researching andillustrating your material - Essay Example From the preliminary investigation carried out by the Headquarters these dissatisfaction signals, which have resulted in declining employee morale and productivity, are partly attributable to 1) perceived exclusion in decision making on certain technical issues/processes, and 2) increased workload without compensation for additional hours spent time by salaried employees. Given these regrettable happenings the President has mandated me to carry out a field research to investigate the nature and extent of the problems, identify causes and effect of the problems on branch performance and recommend solutions to the problems identified. This will require conducting interviews, survey of clients and review of records and policy documents in your branch. I will be in the office for one week. I therefore need your full cooperation and support by making available your hr program and policy documents, staff performance appraisal records and procedural manuals. I will also appreciate your assistance in making arrangements for meetings with your departmental managers and a sample of clients in the last six months. The Headquarters put high premium on your outstanding performance. You have personally been very supportive of our reform drives and I am looking forward to working together with you towards solving these emerging problems. Wages and salaries of managerial and staff persons are the least

Some advantages and disadvantages of internet Essay Example for Free

Some advantages and disadvantages of internet Essay The internet which was once just a little puddle, now, have become an ocean; an ocean of knowledge. It is like a magical crystal ball which has an answer for every question of yours and the best thing about it is; it is completely free. I know how much I have learnt from the internet. How internet is better than books when it comes to knowledge? The answer to this would be the infinity of the internet. Plus, apart from this, learning from internet is much more fun. You have all kinds of videos about basically every topic that you can imagine of. Disadvantages If availability of knowledge helps people to do good things, it is also, a help for evil. There are thousands of websites which tells you ways to make a bomb or how to commit suicide. People even learn how to hack websites from the internet. Communication Advantages Another amazing thing about the internet is the communication that it makes possible. Most of the business firms communicate with each other with the help of e-mails. It is not only a faster way but also the safer way too. With internet you can video chat with a person who might be in some other continent as of yours. Disadvantages We are getting so use to of virtual communication that we are lacking a physical contact with our acquaintances. It is separating us from the real world around us, which I think smothers the development of personality of an individual. Smaller World Advantage Due to internet our world is becoming smaller and smaller. Computers which are connected to internet are connected to each other. This facilitates the transfer of a file or even a folder from one computer to another. Disadvantage Due to this connection your personal data can be stolen from your computer. Various kinds of virus, malware, and spyware enter your computer via internet. Convenience Advantages With the help of the internet we can do almost everything at home. We can do everything from paying bills to buying airline tickets, from finding jobs to ordering stuff. It sure saves us lots of time in this busy and competitive world. Apart from this, it also saves us energy so that you can put that energy to more productive things. Disadvantages Like every technology, internet too reduces your effort but in return it takes a toll on your health. As you can get practically everything sitting at your home you don’t go around physically. So, your physical activity goes to nil. I believe any type of transaction that you do on internet is unsafe. Hackers can suck all of your life’s savings if you use internet banking services. Virtual Information Advantage With more people relying on internet for getting information the usage of books will also reduce. This will decrease deforestation and will prove eco-friendly. Disadvantage If people will choose internet over books this will increase the energy consumption. Jobs Business Advantage Thousands of people are using internet to get their bread and butter. There are all types of jobs available on the internet from data entering to translation. Websites and blogs are solely internet based businesses and from what I know people are earning quite a healthy amount of money from it. You just need an idea and great determination to pull it off. Disadvantage To tell you the truth I don’t think there is a valid disadvantage to this but if I be a little strict a low wage might be one. I some cases, it depends upon the country in which you reside American and Europeans are paid highest. Entertainment Advantage I think more than anything mentioned above entertainment is the thing for which the internet is used. You can find almost every song made anywhere in the world on the internet and same is for movies. All sorts of multiplayer games can be played with an opponent who might be on the other side of the world; thanks to internet. Disadvantage Internet has encouraged the concept of piracy. Due to this, the individual or the production house or the music label that produces a particular piece of music/movie/video game ends up with a hole in their profits. Asking a question Advantage If there is a question in your mind of which no answer can be found neither in the books nor on the internet itself then, there are lots of sites available in which you can put a question and there will be millions of people answering it. As you don’t need to reveal any identity to do so; you can ask the most embarrassing questions. Disadvantage Most of the people answering these questions are not qualified professionals. This leads to lot of myths spreading around. Data Storage Advantage There are lots of sites on which you can store your vital data by paying a small rent of the hard disk that it takes. For very important things like wedding video or pictures which you don’t want to lose can be stored there because crashing of the hard drive is not a very rare sight now a days. Disadvantage We have seen endless number of times in history that these kinds of sites have been compromised by hackers. This creates a fear in the mind of users about the secrecy of their content. Social networking sites Advantages Social networks have changed our lives. It is like a virtual world. I personally think if you have an account in a social networking website then you are never alone. There is always something happening. I think the best part of social networking websites is, they can sometimes work like a support group because I feel someone can tell what they feel and people listen to it. It is like an outlet for your emotions, which, if kept inside screws an individual mind.

Pros and Cons of the Quebec Separation Issue

Pros and Cons of the Quebec Separation Issue The separation of Quebec is a very controversial issue in Canada, but why? Some people, such as those who live in Quebec believe Quebec should separate from Canada. They believe that their province would be better off on its own as its own country. Others, mainly those from other parts of the country, but still some from Quebec believe that Quebec should stay, that Quebec is a big part of Canada and would not be the same without it. If Quebec stays, Canada maintains its large piece of land on the map, the history that goes along with it, and the millions of people living there, but if Quebec separates, Canada would get rid of a large chunk of its debt (which would go to Quebec). This raises two very important arguments between for and those against the separation of Quebec from Canada. There are several benefits of Quebec separating from Canada. If Quebec were to separate, there would be no more disputes over the French and English languages that are spoken in Canada. Canada could have its bilingualism, and Quebec could become its own strictly French nation with no English spoken anywhere. Canada is a bilingual country; French is even mandatory in English schools up to and including grade 9. It isnt right if Quebec is only going to offer a French education to its children. Quebec is already separate in a way from Canada. They have their own civil laws, and their street signs only read in French. In 1980 there was a referendum to separate Quebec from Canada. This referendum was defeated when 41.5% of the people voted yes and 56.5% voted no. But the Quebecers were still fed up. Many people still did not want to be part of Canada, so they decided to try again. This time, it seemby a 50.58 % to 49.42 % margin, the closest in the history of Canada.ed to have more suppor t than ever before, even from people that didnt live in Quebec (although people who didnt live in Quebec werent involved in the vote.) It took place in 1995, and the motion to pursue independence was again narrowly defeated Whenever there are pros to an issue, the cons are never far behind. There is a big downside to Quebec separating from Canada. Canada is a bilingual country, the worlds first in fact and despite the fact that Quebec likes to be called strictly French, it is still a huge part of its bilingualism. Almost every person who lives in Quebec knows some form of French, and anyone who doesnt is probably in the process of learning it. People who are visiting from French-speaking countries may be attracted to the Quebec area because of its French-speaking nature. This is good for the tourism industry and can bring in some extra bucks to help pay off Canadas debt. Canada is also country that has a population of 30 million plus, that number growing each day. We are also the second largest country in the world as far as actual land goes. If Quebec were to separate from Canada, we would lose all of this. Out population would shrink by 7.4 million people, and the size of our country would fall down almost 16 percent. And just think if you took Quebec off of the map. There would be a massive whole in Canada. Would it still be possible for Canada to survive? Would the east and the west be able to survive or would they be forced to join the United States? Quebec has flourished in Canada and proven it doesnt have to leave to achieve its needs.   It made French its official language by passing Law 101. Despite the rising increase in English-speaking, it has raised the number of Francophones in the province to the highest level ever. We sometimes fail to realize that Francophones have jumped on top of the Quebec economy to produced some of Canadas and the worlds leading technologies, companies and financial institutions like Bombardier (snowmobiles, all terrain vehicles, military aircraft, trains), Hydro Quebec, and le Cirque du Soleil. If Quebec ever separated, it would no longer be a part of NAFTA and would be forced to pay heavy duties on imports and exports of their goods. This would then cause them to raise the price of their merchandise which would eventually stop selling because of the availability of cheaper goods elsewhere. Does all of this mean something? Why does Quebec keep trying to separate? Obviously they dont want to be a part of Canada, so they should become a country of their own. Now some may say that the reason these referendums have not gone through is because people are scared of becoming independent. They are scared of the thought of their province, Quebec, not being a part of Canada. Does this make sense? Not at all. If you want to separate from something, then do it. If you want to stay with that something, then stay with it. But dont try and do both, that will get you nowhere and the fights will continue to plague the whole country. The real reason for this is that the people who vote for Quebec to stay a part of Canada are mostly middle aged people while the people that want Quebec to separate from Canada are the younger people and the older people. According to the website crave.com, Eventually, the young will be a majority and the yes vote side will win. It will end with them leaving , but not before more and more conflicts between the two sides, so they might as well go now. Another reason why Quebec should separate is that Canada has a large debt of over 150 billion dollars. This debt has been accumulating over the years, but Canada is slowly starting to come out of it. 25% of this debt would be the sole responsibility of Quebec if they were to separate which would make Canada at least 35 billion dollars further out of that debt. Although we will have lost a bit of our economy through the separation, this money would surely make up it for that loss. This would give Quebecers a nice discrepancy in their bank account to start off their country and eventually, they would have to start borrowing money from Canada. Over the years Quebec would start to pay the money back, with interest, and Canadas debt would be almost cut in half. The separation of Quebec from Canada is a very controversial issue. Should it happen or shouldnt it? Those for would like to see it happen so Canada can get rid of the French language all together, and to stop all the fighting and arguing that is constantly going on between both sides. They would also like them to separate for the sake of money that they would be paying to Canada. Others do not want Quebec to separate from Canada because they believe that it is a very important part of the Country. It connects the west to the east, the east to the west. Without it, there would be a very big hole right in the middle of the country and the rest of Canada would probably be forced to join the United States. I myself would not like to see Quebec separate from Canada for a few reasons. If they did separate, Nova Scotia would most likely join the U.S. Now although I do like to visit the country, I would never want to be a part of it. Another reason is that I enjoy shopping in Quebec and dri ving through Quebec. Its a fun place to be and the shopping never ends. Canada is just not the same without Quebec. As long as these two sides continue to fight and argue, the separation of Quebec will remain a very controversial issue in Canada. http://www.bookrags.com/essay-2006/1/30/214331/583

Corporate Culture And Work Motivation Of Employees

Corporate Culture And Work Motivation Of Employees Motivating employees is vital for any organization aspiring to succeed. However, the process of motivating is not straightforward due to the assortment of individuals needs. Research suggests that the valuable use of human capital, as against physical capital, is likely the most important determinant of organizational performance (Alder, 1991). The task has been made more complex with the fact that personalized needs have changed in recent years. For instance, in countless circumstances financial compensation is not considered as the main motivational factor of employees. As a result, it is extremely important that firms understand how to motivate their employees (human capital) to work to their full potential. It has been suggested that people from different national cultures are likely to be motivated by different factors (Boyacigiller et al, 1991; Fisher and Yuan, 1998).   In general, not all industries have adopted innovative practices in a broader scale, despite the fact that numerous studies have proven their success due to issues such as general unawareness of their benefits or unsuitability with the current corporate culture. Therefore, corporate culture plays a significant role in providing a framework where different motivational issues can act. Research has ignored on rudimentary cross-national differences when studying organizations (Steers and Sanchez-Runde, 2002). While much research has focused on motivation in the domestic US setting, only limited research has explicitly studied motivation in cross-national settings (Earley et al, 1999). Obtaining a more thorough understanding of the degree to which different factors motivate people in different countries is especially critical now as it becomes more common that companies operate in multiple countries and as information, people, and capital begin to flow more frequently across borders.   ORGANISATIONAL AND CORPORATE CULTURE In order to understand the degree to which various factors motivate employees from different countries, we first briefly discuss the national cultures of Sweden and Finland. Scholars (e.g Sondergaard, 2001; Yeh and Lawrence, 1995) have been increasingly critical of Hofstedes (1980)  framework for a number of reasons including that the data is from the late 1970s and cultures have now changed and that it is difficult to capture all of the intricacies of national culture in only four dimensions as well as replicability and psychometric properties of the dimensions. Due to shortcomings of the popular Hofstedes (1980)  framework, Trompenaara and Hampden-Turner (1997) will be used here, and applied to MNCs employees world-wide, to assist in characterizing their national cultures and highlight some differences between them. Generally, corporate culture can be seen as the total sum of all needed organizational activities that aim at fulfilling its purpose. It symbolizes the phrase this is the way we do things around here. Trampenaara (1997) defines it as the way in which a group of people solve problems (Trampenaara, 1997:7). According to a report made by Commissions of the European Communities, an average European individual works 1,660 hours a year and 70,000 hours in a lifetime. This means that large portion of each individuals life is spent at work. Seeing that the workplace is transforming into a second home, employees are to a greater extent drawing their motivation from features related to their work conformity. The increasing need for employees to work well beyond their 60s has lead to the overall worry of employee well-being. Therefore these innovative practices could be a part of an even bigger solution by contributing to the creation of a more human working environment, while at the same time offering incentives for innovation and efficient work. More so, when describing culture, one is discussing about various concepts such as values, norms and beliefs. According to Trampenaaras framework, they are often represented as concentric spheres comparable to the layers of an onion. Figure 1: Trompenaars and Hampden-Turners culture model Source: (Trompenaars et al, 1997) Trompenaars and Hampden-Turner model represents culture from its most implicit characteristic to its most explicit one. The assumption about existence is in the core of culture. This implicit aspect is based on the collective experience from which the group in a work environment organizes itself in order to deal with the environment and the different circumstances that the group has to face. The second layer consists of values and norms. Values can easily be identified as the ideals of a group. They are often written down and are the expressions of good and bad. The norms express what is right and wrong through formal or informal aspects such as law or social control. These norms and values dictate peoples behaviours within a group (work environment). Hence, cultural stability is based on the cohesiveness between the norms and the values in a group. The latter layer is the explicit product of the culture such as language, food, monuments and symbols, art, fashion and so on (Trompenaa rs et al, 1997). According to Donald Munro, culture can also affect motivation at lower physical levels, in that cultures produce artefacts and alter the environment in such a way that other mental processes that serve motivational states are also affected (Munro et al 1997). Therefore, corporate culture provides two implications to motivation: it limits its existence and it also provides a framework where to alleviate it. In general, corporate culture is determined by three characteristics related to the organizational structure (Trompenaars et al, 1997): Table 1: Characteristics à ¢Ã¢â€š ¬Ã‚ ¢ The general relationship between employee and organization. à ¢Ã¢â€š ¬Ã‚ ¢ The authority system which defines managers and subordinates by a vertical or hierarchical system. à ¢Ã¢â€š ¬Ã‚ ¢ The employees opinions about their place in the organizations future, purpose and goals. Source: (Trompenaars et al, 1997) Companies with strong corporate culture are more able to improve their performances by committing members of the organization in a stronger way. Thus, corporate culture highlights values, beliefs and behaviour that should be followed by the employees. Despite this it is up to the employees to decide whether to follow them or not. However, cultural considerations work the other way as well. Employees have an impact on the organization by bringing with them their own beliefs and values (Lok and Crawford, 2004). Hence, their level of commitment will depend on these individual factors. If employees adopt the values and beliefs that the corporate culture stands for, the result will be a high level of commitment and cohesion. On the contrary, if personal values and beliefs do not fit with the corporate culture, the gap can impact negatively on the employees. Obviously, the optimal result is achieved when the organizations culture and the employees beliefs and values match. Trompenaars Hampden-Turner have identified four (4) others different kinds of organizational cultures (Trompenaars et al, 1997) which are; Eiffel Tower culture: A strong and rational hierarchy characterizes where the role, which is strictly defined, is more important than the personality of the managers. Personal relationships are avoided in this kind of organizational culture because it can impact on the evaluation of the employees. Motivation and commitment of the employees are based on their role in the company and the rules that govern it. Guided Missile culture: Based on equality and task-orientation. It relates to other tasks in a bigger process to reach the goals. This culture is widespread in project orientation. This culture implies more loyalty towards professions and projects than organizations because individuals can change companies in order to be hired on a new project requiring their competences. Then, the motivation is intrinsic to people as well projects and can also be implemented by current pay-for-performance practices regarding to the reached objectives. Family: culture is characterized by strong relationships among people, which is mostly the case in this organization. The individuals are close to each other and have developed personal relationships like friendship. Incubator culture: Self-oriented and highly individualistic and egalitarian. The organization serves the fulfillment of the individual. Motivation is intrinsic to people and intense. Figure 1: Diagrammatic representation Trompenaars Four Diversity Cultures Source: (Trompenaars et al, 1997) Depending on the country these diverse cultures can be more or less present and their influence can vary as well. In general, the more attractive the corporate culture is seen by the employees, the more committed they are towards it. Therefore, corporate culture influences motivation of the employees. An attractive corporate culture must be real in the structure and behavior within the organization and not only in the words, which promote pleasant values. Reason for this being that, people can easily perceive the differences between claimed corporate culture and the reality itself. If motivated employees perceive that the culture promoted is not genuine they will lose their motivation and feel betrayed and disrespected (Earle, H.A., 2003). A consequence from this kind of activity can be that employees resign from their jobs. The impact of culture on motivation can also be seen in its capacity to have continuously challenging, productive and dynamic environment. The level of innovatio n and creativity has to be enduring in order to keep employees alert and motivated (Trompenaars et al, 1997). Most of the cultures that Trompenaars describes rarely ever exist in a pure form; they are more often in a combination, with one type dominating the relationship. One type of culture is more common in one country than the other. The figure below explains what type of culture dominates in what country. Figure 2 National Patterns of Corporate Culture Corporate Image Source :(Trompenaars et al, 1997:179) In order to have a more global view on the matter, six nations were placed on the figure (above). The figure shows how each nation differs in respect to the dominating corporate culture. This implies that individuals in each country relate differently, have different outlooks of authority, reflect, learn and change in various manners and that they are motivated by different rewards (Trompenaars et al, 1997). Thus, managers have a crucial responsibility in locating subordinates motivational factors and implementing them into corporate culture. There exist various motivational factors, which can be implemented into corporate culture in order to motivate employees. 3. MOTIVATION THEORY One of the most well known scholars in motivational issues is Abraham Maslow; the reason for this is its universal reputation. He believes that every individual has various needs that have to be satisfied. The hierarchy of needs as the Maslows theory is called consists of five different levels. If those levels are recognized for example in an employee, a manager can distinguish what kind of concepts may be used as motivational factors. Corporate culture itself has a significant role in providing a framework where motivational factors operate. Besides motivation, corporate culture facilitates such crucial aspects of organizational life as unity among employees and overall wellbeing. 3.1 Maslows Hierarchy of Needs theory Maslows theory is rooted in the Western traditions, since it steer action that is driven by self-interests. It takes into consideration how individuals satisfy different needs in their work environment. Maslow argued that there is a broad outline of needs, appreciation and satisfaction that individuals follow, in a more or less similar pattern. The theory also presupposes that a person cannot pursue the next need in the hierarchy, before the current one is satisfied. The hierarchical theory is presented in the figure three below. Figure 3: Maslows Hierarchy of Needs It is frequently demonstrated as a pyramid with the lower needs at the bottom. When climbing up towards the peak of the pyramid, one gets closer to the self-actualization needs. Occasionally managers have used Maslows pyramid as a sort of a guideline. The reason for this is that employees often find it difficult to express what they want from a job. One can relate Maslows theory to traditional and innovative motivational practices so that the higher one goes up in the pyramid the closer he/she gets to the innovative practices. Physiological and safety elements are more directly linked to basic issues such as having a job and getting financial compensation in return for the services provided at work. In contrast, self-esteem and self-actualization are more related to work environment and the job itself. 4. CONCLUSION From the above study and research, I concluded that the fact that the corporate cultures are a mix of cultures explains the use of a motivational theory and this studys results shows that national culture plays a significant role in knowing the conditions for motivating people. It is inspiring that largely opposite factors do the best job at motivating the Swedish and Finish employees. The findings speak to the importance of using extreme caution when transplanting the many western-developed motivation theories, and in fact management theories in general, to other national contexts. Corporate culture that exists in both countries is moderately similar. Both have a mixture of task and person oriented cultures. Culture affects task-orientated or person-orientated corporate culture. Person-oriented culture emphasizes the use of innovative motivational practices, with the aim of developing individuals and their work. These innovative practices result mostly in a high amount of freedom and entrepreneurship spirit that facilitate innovation and creativity- Maslows theory. The task-oriented culture promotes the use of traditional motivational tools.