Personal Philosphy Essay Example for Free

Personal Philosphy Essay It is important for teachers to develop their own educational philosophy. It is important because this philosophy defines the teacher and what they stand for. The philosophy describes the teacher’s attitude, their teaching styles, and how they feel about their students being successful. â€Å"A teachers personal philosophy of education is a critical element in his or her approach to guiding children along the path of enlightenment. † (Examples, 2013) Writing philosophies at the beginning of your teaching career is very helpful. Once you begin teaching for some time you notice that those initial philosophies change. Writing teaching philosophies are important to teachers because it identifies their thoughts, beliefs, and what they represent in the classroom. Personal Philosophies After thinking and realizing what I stand for in the classroom, I came up with these three philosophies that identify me. I believe that every student is a special education class can learn. Regardless of the child and their disability I believe that every child in a classroom is able to learn. It does not matter how small the progress is just as long as there is progress. I believe that inclusion has both positive and negative aspects on teachers and students. Inclusion allows students to be mainstreamed with peers their age. This gives them a chance to be around students their age as well as learn new things. Sometimes inclusion causes special services student to act out. This happens because they are not familiar with the information and they act out so they will not be embarrassed because their lack of knowledge. Finally, I believe that one-on-one time with special education students is valuable. Working with students individually helps them a lot. The teacher gets a chance to see exactly where they need help and are able to answer all their questions. Philosophies That Relate To Me â€Å"I believe that each child is a unique individual who needs a secure, caring, and stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. † (Sample, 2013) After reading this philosophy I realized how much this should be included in one of my philosophies. I believe that each student is different. I also believe that each student should be handled differently and appropriately in order for them to show growth. Not only should a teach help the student grow educationally but they should assist them in growing socially, physically, and emotionally. It is a teacher’s job to produce growth in their students. That is why they should cover all aspects available in order to prepare their students for the real world. This philosophy covers everything I believe in as a teacher. In order for a student to learn they have to be comfortable and feel secure with their surroundings. In order for a student to open up to a teacher and peers they have to be comfortable with their surroundings. That is why it is important for teachers to provide a relaxed, secure classroom for the students. A classroom that welcomes questions, discussions, and learning. In the beginning the teacher should let the class know that questions are always welcome and that no one is allowed to laugh. Once a student realizes they have a teacher who always want to hear their questions and cares about them and how they learn, the student will feel secure and open to learn. This philosophy can be adopted as one of my own because I am aligned and stand for everything it says. â€Å"I believe the children are our future. † (Sample, 2013) Children are our future. In order for us to have a bright future, we have to prepare our youth the lead the country in an outstanding way. As a special service teacher I think it is important to prepare our students for the real word. Not only do we prepare them intellectually, we prepare them mentally, physically, and emotionally. As a teacher I think in order to prepare students to be our future we have to teach them everything they need to in order to function in society. In order for children to be our future we have to help them be successful by teaching them the necessities. In special education classes independent living skills can be taught. In order for our children to be our future, these things have to be taught. In order to be our future we have to teach them everything that is beneficial for our children to function properly in and outside of the classroom. â€Å"I believe that children learn best from expert teachers who know what they are talking about. † (Educational Philosophies, 2013) I believe that a certified teacher should be in charge of a classroom. Although there is teacher’s assistance in classrooms to help I do not believe that they should lead discussions. I think that our children should be influenced by a certified teacher. Teachers go through lots of training and take classes that teacher’s assistants do not. Although they are trained to handle behavior, they are nor trained nor certified to teach. Students should be taught by someone who knows how and what to teach. I believe that students learn from expert teachers. An expert teacher is someone who has a degree and has met all state requirements to be certified. And that is who should teach our children, an expert teacher. â€Å"I believe that an effective teacher helps leaner increase their awareness of significant social and political issues so that they can have an impact on these situation. † (Educational Philosophies, 2013) This philosophy has some points that I agree with. I do agree that teachers should keep students aware of the political and social issues that are going on. That is important so that students are aware of the current events. I think that this philosophy is important. It is important for student to know how to handle certain situations that deals with the economy and government. When students enter the real world they should have some knowledge of the government and how it works. They should be familiar with what goes on so that they are able to handle certain situations when they are older. Voting is one of these things they should be familiar with and the procedures in order to be registered to vote. This philosophy is one that I will adopt or add to one I already have. Conclusion Having a personal philosophy is very important. As a special education teacher I think it is important to have more than one. Each year I teach I either amend my philosophies each year or add a new one. The more I teach the more things I begin to believe in. A teacher and their philosophies are important because the students, parents, and community are aware of what to expect from you as an educator.

Symbolism Used In Young Goodman Brown English Literature Essay

Symbolism Used In Young Goodman Brown English Literature Essay The short story Young Goodman Brown by Nathanial Hawthorne is written as an allegory and focuses on the temptation that human nature faces daily. Due to the style in which the story is written it is necessary to focus on the symbolism to try and understand the underlying meaning of the story. While reading the story the reader is able to experience different reactions and feelings due to the fact that the symbolism makes the story more relatable. The reader is then left at many times to wonder and assume the significance of each character, idea, name or object holds in the story. It seems that it is necessary to incorporate the symbolism into the story because without it the audience wouldnt have been bothered to discover what the story really represents. The beginning of the story starts out with Young Goodman Brown and his wife Faith in their home talking. He is explaining to her that he needs to go on a journey This one night must I tarry away from thee. My journey, as thou callest it, forth and back again, must needs to be done (Meyer 325) and that when he gets back they can finally enjoy their newly married life. She continuously asks him not to go prithee put off your journey until sunrise, and sleep in your own bed tonight (325), and while he considers it for a point in time, he ends up leaving anyways. She begs him to be careful and at first the reader is unaware of where he is going, but he makes it clear that he must go and that it serves some evil purpose. After Faith assures him that she will be awaiting his return, he feels more confident in his journey. By her restoring the idea that she will be waiting for him Faith shows that she symbolizes the true idea of Faith and innocence. Through the story it also seems that she symbolizes his faith in religion and staying true to his religion and resisting the urge to fall into the temptation of Evil. When she asks him to stay, and he considers it, it was symbolizing that, while he was being tempted to sin, his faith in his religion and to his innocence kept calling him back. Although he didnt want to necessarily abandon his faith, he felt he had to go on this journey now that he knew that when he came back from his journey she would be there. This is symbolizes the true idea of religion, that is that there is always a rebirth and somebody is always able to reconcile their sins once they realize what theyve done and take responsibility for their past indiscretions. A little ways into the story after Young Goodman Brown leaves Faith, he wonders into the Forest with a new appreciation for being alone. However a little ways into the forest he realizes that he might not be the only person in this forest There may be a devilish Indian behind every tree, What if the devil himself should be at my very elbow? (325). The reader may then start to think, that although Young Goodman Brown wanted to go on this journey he is now fully aware, that whatever evil purpose this journey serves, he may come face to face right with the devil and not even know it. At the next moment when he comes across the old man, he doesnt think much of this old man except that he looks like an older version of himself, but it seems clear that this old man serves some sort of purpose. When the old man asks him where he has been, he answers Faith kept me back awhile (326) symbolizing both the fact that his wife kept trying to keep him from going and also that his religious faith ke pt summoning him back telling him not to go. The reader is then constantly left wondering exactly who this man is, especially as he appears right after Young Goodman Brown makes the statement about how the devil could be right next to him, and he would have no idea. It is at this point that he begins to have some doubts about going any further on his journey and makes the reader wonder why he would be so hesitant to continue. Based on the story it seems that the old man symbolizes the devil and Young Goodman Brown was hesitant to continue his journey because he was concerned that if was to continue he may come upon the devil in a human form. It really does seem that the old man is the devil in disguise, showing how easy it is to get caught up in temptation as it human nature to surround everybody. The old man would symbolize this because nobody would expect temptation to come in the form of an old man, especially an old man that reminds a person of them. That is why it seems important that Young Goodman Brown referred to the old man as an older version of himself. For Young Goodman Brown to make a statement about the devil, so early in his journey it makes it seem as if he expected the devil to appear and he hoped that his faith would keep him safe. At one point the old man tries to persuade Goodman Brown to venture further into the forest even when he doesnt want to anymore Too far! Too far! (326) symbolizing that once youve been tempted to do something wrong, all it takes to bring yourself back is to realize it is wrong. However the old man was able to convince him to carry on. This shows that temptation has a strange way of enticing people do things they dont always want to do, because in the end they hope in the end their faith will stop them from any harm. The forest itself seems to be one if not the most important symbol because he willingly walked into the forest and could have just as easily walked out once he came upon the old man. The forest did not keep him hostage, he could have left any time, he had a way out but instead he chose to continue, symbolizing that in life nobody can make a person do something they dont want to do. Although he felt that the old man was nothing but trouble he was intrigued by the things the old man was saying and was willing to follow him, even though he knew in the back of his mind that he was abandoning his faith, both literally and figuratively. It seems that the symbolism used throughout the short story Young Goodman Brown is an important part of the story. The symbolism used helps the reader to understand the under lying meaning behind the characters and objects that Young Goodman Brown encountered. In the end it seemed to be that the resemblance between the old man and Young Goodman Brown was more than just coincidence. This comparison was used to explain the whole story that it was not the devil that caused him to make these mistakes, but Young Goodman Brown himself, and that idea symbolizes that no matter what temptation a person encounters, nobody can make a person do evil but themselves. Work Cited Meyer, Michael. The Compact Bedford Introduction to Literature: Boston/New York: Bedford/ST. Martins. 2009. Print

Plan for launching a sugarcane juice

Plan for launching a sugarcane juice This report explains the marketing plan for launching a sugarcane Juice named Freezy. This product has been made by the Freshwater. In the very beginning of the report we have explained the mission and vision of the Sugarcane juice and then we have further carried out our activities to achieve our goals and objectives. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Whole Pakistan domestic market. The study included both primary and secondary research. We have conducted SWOT analysis of the company to see the companys strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made marketing strategies for our product. We have divided market into different segments and decided to target the male, female, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Pakistan. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conduct a market survey in future to know the opinion of public about our product and developed our product accordingly to our customers changing needs and demands. Description of the Company Freezy is the brand name of new juice launched by Freshwater in Pakistan. Freshwater is founded in 2010 with the launching of their first product named as Freezy. High capital investments are involved in new business. We have started this business to produce new products and to monopolize the market through our products. Our target products in which we are specialized are juices. So we will produce new and new type of juices in different flavors which already doesnt exist in the market. After observing the high consumption of sugar cane juices at the roadside sellers of non-purified sugar cane juice, we realized the need for sugar cane juice because for long period of time there was no entry in the market as sugar cane juice in the form of disposable bottle packing. We are launching our product throughout the Pakistan except some cold climate areas. Mission Statement To refresh the people of all ages with our product. We want to be at the top in the field of juices and breweries. Vision To evolve as one of the best Producer of quality sugarcane which is organically, grown extract juice scientifically and, serve totally natural healthy and hygienic DESI refreshment in the world and continue to retain the position. Product Our product is basically a sugarcane juice in a bottle pack. The product will be enjoying a monopoly in the market as there is no existing sugarcane juice in the form of disposable bottle in the market but if we see as overall market than there is no monopoly for this juice because this juice is been sold on the roadsides by crushing the sugar cans with machines in the glass. Sugar cane juice is a healthy alternative to refined sugar. While both sweeteners are made from sugar cane, evaporated cane juice does not undergo the same degree of processing that refined sugar does. Therefore, unlike refined sugar, it retains more of the nutrients found in sugar cane. Sugar cane juice is a highly refreshing drink. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins. Fresh sugar cane juice has no preservatives, however its tendency to turn black from oxidation soon after pressing is very high, so to secure from oxidation we should pack in air tight di sposable bottle packaging. Current Situation Market Analysis Market Definition: Demographic and Geographic segmentation: Age: 3+ Years Gender: Both male and female. Income: All social classes except lower lower. Geographic: We are targeting all of the Pakistan except some of the northern areas in Pakistan Market Needs In summer people of all ages take soft drinks and juices to reduce their thirst. So Sugarcane juice in disposable bottle pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life because it is hygienic and pure. So when it is highly available at affordable price at everywhere customers will use Sugarcane juice than soft drinks because it has no side effects and it is safe. Total population As our current target is the whole country Pakistan other than some northern areas so total population will be almost 100+ million people. Potential market As if we take a look at the market of Pakistan huge number of people are interested in consuming liquid products as their daily usage products like juices. The sugar cane juice is available on the roadsides but they are not much purified which is block between the juice and the upper class customers which are basically loyal to quality specially. So the probability of marketing Sugarcane juice to potential customer as upper class or quality loyal customer will be high. If we look overall our potential customer are almost all of the people in the country from lower middle class to upper middle class except the northern areas because people are not much demanding the frosty drinks there. Market segmentation Selecting Target Market: According to market segmentation our target market are the people of almost all the classes starting from lower upper to upper class. As according to the demographics people use to drink the sugarcane juice in the summer season. As this product is particularly for summer season because it only taste well in hot climate. And consuming it in winter doesnt suits the mind of people because people tend to consume hot products like coffee and tea. Our less focus areas are the northern areas because throughout the year those areas are having cold climates. Our Target Market based on demographics Includes: Individuals with age 3 years and above Individuals across all income groups Working and non working individuals Students Institutions and offices Restaurants and hotels Psychographic Segmentation: According to psychographic segmentation we targeted people who are: Health conscious customers Customers who have preference towards Nature and natural products Quality conscious customers Customers who have diverse tastes and Seek variety Non users and potential users Competitor: Our competitors are the roadside sellers of sugar cane juice. But the substitute products are another big competitive force affecting our product in the market. Substitute competitors include Manufacturers and producers of: Branded and unbranded fruit juices. Fruit based milk drinks. Natural mineral water. Fruit shakes. These substitute products are totally different in nature from the sugar cane juice but still its a substitute because these are also cold juices. There are some factors which differ allot between our juice and roadside juice sellers juice who are the main competitor of FREEZY Juice: We are different from roadside sellers because Our juice is a purified and quality assured product. We offer juice in a sealed bottle packing where as roadside sellers are delivering the product in the glasses. We have quality standards and can turn customers from the road to our outlet through effective marketing strategies. Due to lack of packing roadside sellers are not easily available everywhere. Whereas our product is available in every general store in almost all the target cites in Pakistan. Market trends: In target market there is trend of soft drinks and juices. People use juices to have a fit life and also to serve their guests as well. Because juices are hygienic and nutritious and have a good taste then soft drinks. In summer its usage is more so the availability should be increased to meet the demand of customers. Summary of Situation Analysis: SWOT Analysis: Internal: Strength: First opportunity that we enjoy is that we are playing a monopoly in the means of sugar cane juice in the form of packing in Pakistan. As for first producer of sugar cane juice in bottle packing in Pakistan we can make our customer loyal to our product in the means of brand, quality, price etcà ¢Ã¢â€š ¬Ã‚ ¦. by making effective marketing strategies. Weaknesses : As the juice is fresh and no artificial flavors are used in the production of the juice. So juice has not long lasting life. The life of juice is 15 days which creates barriers for not buying juices in bulk for home use. External: Opportunity As for new product in the market we can make huge number of profits from the market. We can introduce flavored sugarcane juices. E.g., mint and ginger flavor etcà ¢Ã¢â€š ¬Ã‚ ¦ This in results can increase the sales to earn more profits to the organization. We can export our product to foreign country in order to earn more profit. Threats Due to growth in inflation rate in Pakistan the intermediary goods are getting expensive which lead to an increase in price in future and increase in price leads to a loss of customer from the most lower class of our target market and price conscious customers as well, and may affect sales by turning to substitute and competitive goods. Our product is especially for summers so there is low number of sales in winter season. So high marketing costs are required to increase sales in winter season. There are no many entry barriers so a large numbers of local juices enter in juices market. Marketing Strategies: Product: Core benefit Core benefit means the services and benefits the customer is really buying. Our customer fulfills its need of thrust and refreshment by buying our freezy juice. Juice as being a pure sugarcane juice without any artificial flavors is also a core benefit of our product Augmented product Products that include deign, features and packaging that go beyond consumer expectations and differentiate the product from competitors. Our juice taste and flavor is according to the customer expectations because we provide 100% pure juice. We have no compromise with quality Following things include in the sale of product: Design The design of sugarcane juice that it will be in attractive and stylish disposable bottle pack in following size: 250ml 500ml 1000ml Features The features of our product are: Use full for healthy life Good in taste Help to digest food Everyday Energy Available in different flavors in future. Packaging: Our product will be in disposable bottle packaging and is air tight sealed so the juice could survive for some period of time. The design of our packing is attractive and eye catching. Price: The price of the product can also influence the buying behavior of the consumers because in Pakistan there are different level of classes based on the income difference so price is the one of the important factor, some of the consumer can afford the price and others cant, so we must set the price of the product that is afforded by all the social classes of the region. So we use penetration pricing strategy. If we look at the middle middle till lower lower class in Pakistan all of the people are highly price conscious. Price Structure (Consumer price): 250ml Rs.20 500 ml Rs.35 1000ml Rs.60 Distribution: The place of the distribution and availability of the product also influence the buying behavior because if the product is in reach of the consumer he will prefer it and if it is hard to find the product in the market he will never buy that product. So we have effective distribution strategies by making distributors in every city and provided them with number of facilities like order bookers and sales persons and a supervisor. And we allow our distributors to supply product to both wholesalers and retailers. Because of this our product will be available at more shops and our sales will increase. Distribution Channel: Manufacturer Distributor Retailer Wholesaler Promotional Strategies: The promotion of the product i.e. the advertisement, sales promotion and other promotional tools can change the buying behavior because some of the individuals highly influenced by the advertisement of the product. We have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent message of our product to the customers. These Promotional tools which are given below: Newspapers: Newspaper has the widest readership and circulation among our targeted market; these would carry most of the advertisements for the publication media. Also, the print ads will be published in other much read newspapers like be designed, i.e. half page and quarter page. Television: Tele commercials will be aired on sports channels and news channels as the viewer ship Of these channels is highly common among the targeted market. Billboards: Billboards will be placed at busy roads in big cities. Billboards will be our most permanent and long lasting form of advertisement. Promotional Vans and Activities: Promotional vans would be deployed on public places which would distribute sugar cane juice for free giving out the message of being an instant energy drink. This campaign of free sampling would last for three months at least in order to make people aware of the benefits and the attributes. Also all the delivery vans distributor have will be printed by the advertisement of Freezy juice. Promotional Activities includes the display of juice in the retail shops by paying retailers or giving discount on the juice. And deploying stalls outside or inside the shop so to bring in the product to the customers who came to the retail shop for purchasing and create awareness in them for the purchase of Freezy Sugar cane juice.

Organ Donation Essay -- essays research papers

How do you feel when you have to wait for something you really, really want?.............What if it was something you couldn’t live without?..........My cousin was five years old when he found out he needed a new kidney. He went on the organ waiting list right away. He was called twice during a six month span that they had a kidney wasn’t a good match. He had to wait again. The third time was a charm. A small adult was in an accident and his kidney was a good match. This story had a happy ending, but so many do not. One of the people on the waiting list for an organ transplant might be someone you know. Today I’d like to tell you about first, the need for organ donors in our area, second, how you can become an organ donor after you die, and finally, how your family and organ donor recipients benefit from your donation. People around the world, but also right here in Kentucky, Tennessee, and Illinois, need organ transplants, and they need our help. The problem is that there is a lack of organ donors who make organ transplantation possible. The need is many organs and tissues such as the heart, lungs, liver, kidneys, pancreas, corneas, bone, skin, heart valves, and blood vessels. In spring 2004 the Official U.S. Government web site for organ donation states that, â€Å"A new name is added to the national waiting list every 16 minutes.† That means that 3 people will be added to the list during the time we are in class today. The problem is that 10 people will die each day waiting fo...

What is Passover? Essay -- essays research papers fc

What is Passover? Its History and Traditions Passover is one of the oldest festivals in the world. This festival falls in spring, in the first month of the Hebrew year, called Nisan (March-April), and lasts for eight days, from the fifteenth to the twenty-third. It commemorates the release of the Israelites from Egypt and the fact that God â€Å"passed over† their houses when he sought the first-born in that land.   Ã‚  Ã‚  Ã‚  Ã‚  According to the Bible, the story of Passover runs as follows. A group of Hebrews known as the sons of Jacob came down from Canaan towards Egypt. They settled under a benevolent regime, where they were made slaves and set to work, building the cities of Pithum and Raamses. The pharaoh ordered all the Hebrew sons to be killed at birth. A Hebrew mother placed her infant child into a box and placed him in the Nile River, to escape the pharaoh’s decree. The Pharaoh’s daughter found this Hebrew baby, called him Moses, took him home and raised him.   Ã‚  Ã‚  Ã‚  Ã‚  One day, he saw a brutal attack upon a Hebrew by an Egyptian overseer; enraged by the attack Moses killed the Egyptian. Fearing to be killed for killing an Egyptian, he fled to Midian, where he married the daughter of a local priest. On one occasion while attending the sheep of his father-in-law on Mount Horeb, Moses witnessed a spectacle of a burning bush. This bush seemed some how not to consume. Wondering what was happening, he came closer to the bush and the local god Yahweh (Jehovah) told him that the Israelites were suffering, and that he had been chosen to release them from Egypt and lead them to the paradisal land, what is known now as Palestine and Syria. Moses had to introduce Jehovah to the Israelites, and after they had adopted him, he had to go to the Pharaoh and request the release of the people.   Ã‚  Ã‚  Ã‚  Ã‚  To show that it was indeed Jehovah, who had spoken to Moses, Moses was furnished with three magical credentials. First, his staff was turned into a serpent and then reverted to its normal shape. Second, when he placed his hand under his sleeve, it became leprous and then it recovered when he removed it. Third, he was told that if the people persisted in questioning his mission, he was to give them visible proof by turning water from the Nile into blood before their eyes.   Ã‚  Ã‚  Ã‚  Ã‚  As commissioned, ... ...ortance, enabling the person to be aware of gratitude, and to widen an individual’s perspective of himself/herself in relation to his/her fellow human beings. The Feast of Freedom, called Passover, is an example of a meaningful story showing God’s intent to convey a balance between the Hebrews’ self concerns and the concerns of their enemies, as God reminds the Hebrew to pray for the fallen Egyptians army and the slain first-borns of the Egyptian families. Passover’s concept of freedom is not only a cause for celebration, but also a strong lesson in the value of how a person should conduct oneself or a group should conduct itself to other human beings. Bibliography Bulka, Reuven P. What you thought you knew about Judaism. Jason Aronson Inc. Northvale, New Jersey. 1989 Cardozo, Arlene Rossen Jewish Family Celebrations. St. Martin’s Press, New York . 1982 Fredman, Ruth Gruber The Passover Seder. University of Pennsylvania Press, Philadelphia. 1981 Goodman, Philip The Passover Anthology. The Jewish Publication Society of America. Philadelphia. 1971 Sohn, Seock-tae The Divine Election of Israel. William B. Eerdmans Publishing Company. Grand Rapids, Michigan. 1991

Identity, image, and reputation: an interdisciplinary framework and suggested terminology Essay

Building a vibrant and positive corporate reputation is the endeavor of every company, whether it is large-scale or small-scale. Indeed, the growth and development of the company is edged in its ability to enact feasible mechanisms of enhancing corporate reputation. Both internal and external stakeholders depend on corporate reputation to measure a company’s performance. It is from the corporate reputation that a company can define its fundamental place in the market. Ryanair, an Irish airline company with an expansive European market displays the impact of corporate reputation on the performance of the company. Despite the company’s growth over the years, reputational challenges have rocked its performance in a highly competitive business environment. Customer satisfaction, corporate image and corporate identity have suffered heavily because of its negative corporate reputation. In an effort to bolster its affairs with major stakeholders, Michael O’ Leary, the c ompany’s CEO has sought to find ways of effectively managing the company’s corporate reputation. This report identifies the reputational challenges affecting Ryanair, and recommending corporate communication frameworks of improving customer service, enhancing corporate image and identity, developing positive publicity and building a strong corporate reputation for the company. Managing Corporate Reputation             Today’s business environment is extremely dynamic and competitive in nature; a company’s corporate success depends on a myriad of factors. Among these factors is corporate reputation. A company’s reputation fundamentally defines its performance and jurisdiction in the market place. A company’s internal and external environments play instrumental roles in influencing its corporate reputation’s index. In essence, corporate reputation influences the trends that the company’s stakeholders develop towards it, for instance, it affects customer satisfaction, customer loyalty and employee retention (Chun 2005, p 91). In an age whereby businesses are facing numerous challenges, managing corporate reputation is an imperative business strategy, as it will certainly develop internal and external corporate portfolios to initiate success. Managing corporate reputation entails the deliberate articulation of feasible leadership structures and developing coherent internal and external business environments, which consequently result into quality products and services. Moreover, a robust corporate reputation is significant in establishing a vibrant relationship between a company and its stakeholders. According to corporate reputation theory, managing a company’s corporate reputation requires an integration of the fundamental elements that influence its corporate image and identity. Hence, according to Institute of Directors (1999), a positive corporate reputation is a valuable intangible asset that attracts a large customer base and invites investments from potential shareholders. Ryanair is an Irish airline company that since its inception has continued to influence the European airline industry. Despite its far-reaching influence in the market, Ryanair has corporate reputation issues that affect its corporate ima ge and identity, which has strained its stakeholder relations. Addressing the corporate reputation issues require a revamp of its systems in order to build a strong corporate reputation. 2.0 Application 2.1 Reputational challenges             Since its inception in 1984, Ryanair has experienced commendable growth from being a small airline to one of Europe’s largest airline companies. A pertinent aspect that has enabled Ryanair to have an exponential growth in the industry in its low-cost business model; it currently cuts across 28 European countries. With over 8,500 staff members, Ryanair has certainly been establishing itself as a potential destination for airline customers. Despite its massive expansion, reputational challenges continue to rock the company. Customer satisfaction is on the decline, with customers expressing concerns about its awful services. Inconsiderate treatment of customers has damaged the reputation of the company and jeopardizes its ability to grow. For example, customers on business travels continuously express their concerns because of delays and unprofessional ways of handling customers. Moreover, a communication lapse between Ryanair and its major stakeholders has threatened its corporate reputation. Poor communication services with its customers have resulted into degraded services and negative feedback, thus further damaging the company’s corporate image. Decreased profits precipitated by the prevailing corporate trends in the company have also raised eyebrows among its key stakeholders. The decline in the company’s profit index poses a negative corporate reputation since financial stability is an imperative aspect of defining a business’ success. Thus, the reputational challenges call for necessary interventions in resurfacing the company. 2.2 Current situation             Currently, Ryanair’s major stakeholders are not satisfied with the diminishing corporate reputation of the company. Stakeholders are the parties that contribute in the running of a business; they are the people who influence or are influenced by the decisions of the company. The stakeholder theory gives a framework for identifying the interested parties in the business, as well as how the management should accord value to the parties that influence the running of the business (Phillips 2011 p 25). The stakeholders’ concerns stem from the current stunted growth in the company, and its inability to make further breakthroughs in the market. The company’s diminishing corporate image jeopardizes its potential for growth in a competitive market. In view of the stakeholder theory, Ryanair’s management has failed in its mandate to satisfy customers, who are the major stakeholder. Customer satisfaction is on a decreasing streak. Surveys are constantly showing that Ryanair is trailing behind its major competitors in the industry. This is attributed to the high dissatisfaction levels expressed by its customers, in respect to customer services. Provision of quality services is an impetus to market expansion and a large customer base. The absence of this factor has resulted into poor feedback from the customers. Also, Michael O’ Leary, the CEO of the company has noted that there is a need to break from the historical business models and introduce viable and strategic models that fit in today’s corporate world. The concerns of the external stakeholders including shareholders and customers have contributed to the current position of the airline company’s management. Based on a strategic management model, the management of the company is mandated to readjust its internal and external business environments to meet its objectives. 3.0 The challenge 3.1 Scope of the challenge             The biggest challenge affecting Ryanair is a negative corporate reputation in the airline industry. The negative reputation has virtually affected its corporate image and identity. A company’s corporate image refers to what its external stakeholders see (Chun 2005 p 95). For example, the relationship between a company and its customers defines the way they view it. Conversely, corporate identity, describes the strategic values of a company edged in its vision, mission and philosophy (Chun 2005, p 97). Moreover, due to the company’s poor service delivery to customers, negative publicity has certainly taken shape; hence, affecting its relationship with stakeholders. A critical analysis of the current situations facing Ryanair shows that both the internal and external environments of the company face negative effects from the reputational issues. From a strategic perspective, the reputational challenges that Ryanair faces threaten to put it on the losing end of competitive advantage. Competitive advantage is the ability to win out competition in a highly competitive market (Castellion 2010 p 935). Though it is a low-cost airline, the services it offers are not satisfactory to many of its customers; hence, it stands to lose potential customers to other high quality competitors like British Airways. In addition, from a strategic management perspective, the corporate reputational challenges affecting the company pose threats and increases operational weaknesses, which limit its potential growth in the market. From an organizational perspective, the inability of a company to have viable platforms of controlling its resources exposes it to negative consequences including shrinking its corporate identity portfolio (Fombrun & Riel 2004 p 17). The objectives of a company cannot be realized without adequate organizational management. Ryanair’s short-sightedness in its corporate image is attributed to its inability to manage its resources well. Additionally, the failure of instituting a coherent way of integrating the organizational functions of the company negatively affects its overall performance. 3.2 Impact of reputational issues on the organization and its stakeholders             The reputational issues have far-reaching effects on the organization as well as its stakeholders. The enterprise risks losing its customers to other airline companies because of its inability to provide quality services. Customer satisfaction is an important aspect in meeting the clients’ needs, the major stakeholders in a company (Jacobson & Mizik 2009 p 815-817). Based on the case, the company’s casual way of handling customers has the potential of damaging its corporate image. Moreover, the company’s vision and objectives cannot be met with precision because of its blurred potential to make a breakthrough in the market. Reduced profits reported by the company implies that its financial stability faces a major blow; hence, affecting its operations greatly. Shareholders, who are important stakeholders in the company, will certainly be affected by the reduction of the shares value. The reputational challenges affecting Ryanair pose a huge risk on its market share. Additionally, customers fail to get value for their money, and shift their focus on alternative service providers. Suppliers of pertinent resources to the airline company also face the risk of losing the business relationship because of the heightened loss of corporate image and identity. 4.0 Proposal             Based on the case study, Ryanair, through the leadership of its CEO, Michael O’ Leary should enact feasible communication platforms of intervening in the corporate reputation challenges affecting the company. Enacting viable communication channels with its stakeholders will certainly play an instrumental role in restoring a positive corporate reputation. Thus, improving the company’s customer service, identity and image, restoring positive publicity and developing a strong corporate reputation for the company will require a sound communication portfolio with its major stakeholders. Improving the company’s customer service, identity and image             This will require deliberate efforts from the company’s management. Empowering the staff is vital in improving customer services. Zeithaml, V. (2000) asserts that investing in adequate human resource frameworks that increase the capacity of the staff is considerable in improving customer service relations. Training employees on the most proficient ways of serving customers are instrumental in developing viable communication links. This will consequently improve the company’s relationship with its customers, who are imperative external stakeholders. Of importance still, investing in a highly empowered human resource will enhance the company’s corporate identity by meeting its goals and objectives. Meeting the clients’ needs by availing quality services will greatly help  in establishing a cohesive business relationship. Brown et al. (2005), highlight that a customer’s delight is in receiving value for his money. Through providing quality airline services, the company is certainly communicating its desire to meet the needs of its customers. Indeed, the customers’ satisfaction is a way of expressing a continuous and successful business relationship. Consequently, this will undoubtedly improve the company’s corporate image by meeting the customers’ expectations. Instituting a communication platform among the key stakeholders will be pertinent in addressing the reputational issues of the airline company. Based on the expansive nature of Ryanair, it is significant to have an online and accessible feedback platform whereby the company’s management can communicate with its customers. This will enhance the company’s sensitivity to its customers’ needs and make them their primary concern. This is a practical way of enhancing customer service and building a strong corporate image and identity. Gaining positive publicity             Gaining a positive public image is an important step towards the change that Ryanair needs to implement. Having a positive public image is a major boost in the success of any business (Caruana and Chircop 2000, pp 45-50). Given the large European market that Ryanair operates in, embracing a positive public image will enhance its chances of success. Firstly, the management of the company needs to develop organizational management frameworks that control the resources of the company with utmost proficiency. The management of the company is vital in disseminating a company’s functions to the relevant parties. The management, being a major stakeholder in the company has the obligation of ensuring that the internal environment of the company is articulating management issues vehemently. This calls for the employees to work collaboratively with the management in affecting the external stakeholders positively. The effective business communication grounding between the management and employees will produce results that will precipitate positive publicity for Ryanair. As a result, the considerable organizational management will influence positive publicity by increasing customer confidence. An increase in customer confidence is sufficient in arousing the airline’s public image; hence, gaining positive publicity. Customer confidence in the management portfolio of the company will be crucial in diversifying its market jurisdiction. On the same note, advertising agencies and suppliers who form a key component of the company’s external stakeholders will play a crucial role in improving Ryanair’s positive publicity. With credible communication platforms between the external stakeholders and the company, it is without a doubt that the company will develop a positive publicity. Developing a strong corporate reputation             Developing a strong corporate reputation is a fundamental tool in ensuring that Ryanair remains a reputable airline company in the industry. Indeed, this calls for compelling communication frameworks among the stakeholders of the company. True, the airline industry features as extremely diverse; hence, the need for investing in the best publicity platforms. Spreading information is an aspect of publicity that should be implemented with ease in order for the company to increase its chances of success. Information about structural changes in the airline industry should be communicated in the best way possible for the purpose of initiating viable communication structures between the internal and external stakeholders. Thus, initiating feasible publicity frameworks is a credible way of surfacing a strong corporate reputation by improving communication among the key stakeholders in Ryanair airlines. Crisis control in the company is a pertinent aspect in securing a strong corporate reputation in the company. The management of the company should set up platforms for ensuring that crisis management is articulated vehemently. Chun and Davies (2006) point out that the crisis management is imperative in any ambitious company because risks are inevitable in the global market. In this respect, reputational risk management for Ryanair is an integral base in the staging of a strong corporate reputation. Through amicable communication platforms, the internal stakeholders of the company have the capacity to address the reputational issues affecting it. It is necessary to bring together the functions of the management and employees with the expectations of the external stakeholders. This creates a cordial business relation that undoubtedly builds a strong corporate reputation. In essence, in order to enhance the company’s reputational competence, there is a need for the diverse stakeholders to work together in tandem. 5.0 Conclusion             In conclusion, it is evidently clear that managing corporate reputation is an important function of any ambitious company. In the case of Ryanair airlines, its expansive market calls for feasible communication strategies to secure a solid corporate reputation portfolio. The success of the company fundamentally depends on its ability to initiate practical corporate reputation strategies. Training employees, providing quality services and securing effective communication platforms will certainly enhance customer satisfaction and build the company’s identity and image. Thus, this calls for prioritizing the needs of the customers and making them principal stakeholders. Additionally, the need for a credible publicity is significant in the growth expansion of the company’s positive publicity. Lastly, building a strong corporate reputation requires the collaborative actions of all major stakeholders. References Brown, T.J., Dacin, P.A., Pratt, M.G. and Whetten, D.A. (2005). Identity, image, and reputation: an interdisciplinary framework and suggested terminology. Paper presented at the Academy of Marketing Science Conference, Tampa, FL. Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews Volume 7 Issue 2 pp. 91–109. Caruana, A. and Chircop, S. (2000). Measuring corporate reputation: a case example. Corporate Reputation Review, 3(1), 43–57. Chun, R. and Davies, G. (2006). The influence of corporate character on customers and employees: exploring similarities and differences. Journal of Academy of Marketing Science (JAMS), 34(2) Castellion, G. (2010). The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti. Journal of Product Innovation Management, 27(6), 931-935.Fombrun, C. J., & Riel, C. B. (2004). Fame & fortune how successful companies build winning reputations. Upper Saddle River, NJ: Pearson Education.Institute of Directors (IOD) (1999). Reputation Management: Strategies for Protecting Companies, their Brands and their Directors. London: Director Publications (Director’s Guide Series). Jacobson, R., & Mizik, N. (2009). The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction. Marketing Science, 28(5), 810-819.Phillips, R. (2011). Stakeholder theory. Cheltenham, Elgar.Zeithaml, V. (2000). Service quality, profitability, and the economic worth of customers: what we know and what we need to learn. Journal of the Academy of Marketing Science, 28(1), 67–85. Source document

Research Project on Financial Crisis

Research Process on Financial Crisis Louis Cappelli 2/18/2012 From the research I have performed so far, I have been able to isolate the main issues that caused the financial crisis in the 2000’s. It seems to be that this whole crisis revolves around the major banks in America. I have been through a good amount of articles based upon the financial crisis so far, with each of them stating at least once something about the crisis relating to the banks.As I was finding this material, I noticed some other similarities in these resources involving the Crisis. For instance I noticed major names like Fannie Mae and Freddie Mac, who both seem to have a major involvement in loans in mortgages in America. From these sources I found the articles specifying what were the main causes of the financial crisis to be most helpful. Since I am not familiar with this subject and economic crisis at all, the articles that were more simplified for the general public were the ones I could better unde rstand.From one article on About. com, I was given some of the major causes that of the recession involving the banks and what they did wrong. For instance I learned that in the beginning the banks didn’t worry about their credit and were giving out loans to people who weren’t qualified for them. Another thing that I took note upon over my research was the constant mentioning of a subprime mortgage. Apparently one of the first initiators of the financial crisis was the â€Å"subprime mortgage crisis†.These mortgages were granted to those with poor credit, but unfortunately the rate of these mortgages skyrocketed, leaving many lenders with financial difficulties resulting in bankruptcy. From the research performed and sources I thought were most reliable and factual, I fell as if the crisis we are dealing with is mainly in fault of the banks and loan mortgage cooperation’s in this country. I seems as if they messed up big time, and in result we all have to pay for their actions.